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How do we create the most value for the customer and other stakeholders and differentiate our companies? We do this by ensuring continuous development, agile management, and high market and customer focus across the value chain. In line with increased uncertainty and complexity, there is simply a tendency for our focus to be directed inwards..

I enjoy being in nature, especially near water, where the air is high in the sky. It is wonderfully relaxing, and I think it can put things in a bigger perspective and contribute to “grounding” in a busy everyday life, and relax and get new energy. The picture was from a beautiful holiday north of..

When operations become a barrier to progress We must pay attention to the importance of operations because they keep the wheels turning and create value, but operations must stand alone; there must also be momentum. Full speed ahead on the spot We operate in hugely dynamic environments, and unpredictability, challenges, and complexity push us to..

Many companies work with sustainability and especially with ESG as a focal point, and therefore in many cases, set goals and measurements on these factors, together with other financial goals. But are sustainability and ESG the same? If we look at the UN’s definition of sustainability, it is: “Sustainable development is a development that meets..

Can we even talk about growth on the journey toward a more sustainable world? Growth is about growing and developing – growth is about getting better, not necessarily bigger – and if we see growth in relation to nature, we can also say that all living things grow – and therefore, I also believe that..

Do we even need a strategy in a highly dynamic and complex world – Isn’t it better to take the opportunities as they arise? I often get that question, especially now that the degree of uncertainty is generally high – and I have to answer both yes and no. Yes to the need for a..

I have always been interested in how we can develop and grow companies about the market conditions in which we operate, and years ago asked and uncovered the question: Can you create growth in disruptive times? And the answer is YES. Yes, it is the short answer, but it is simplistic in a complex and..

One of my favorite questions when working on growth strategies and commercial tasks is: “where will the growth come from?“ There are always many exciting proposals and good ideas for growth, but if we focus more sharply, it is a complex and slightly bigger task to become completely concrete. Are we talking about organic growth,..

When the market and the context change – is your strategy then the same? How can we work with strategy and business development in a constantly changing world and an everyday life characterized by a greater degree of uncertainty than we have been used to? We must be able to navigate a “VUCA world” –..

Think in terms of diversity – it is sustainable and a significant competitive parameter. Whether discussing gender, age, skills, or something else, diversity is a competitive parameter, especially in attracting and retaining employees. Diversity characterizes a company’s culture, creating an entirely natural dynamic and opening up more perspectives and opportunities for future development. Ergo, you..