How do we create the most value for the customer and other stakeholders and differentiate our companies?
We do this by ensuring continuous development, agile management, and high market and customer focus across the value chain.
In line with increased uncertainty and complexity, there is simply a tendency for our focus to be directed inwards on efficiencies and optimizations, which is fine in itself.
Though it can mean that the ability to innovate, develop, and the long-term perspective is de-prioritized, and the feeling with the market and customers weakening – we are getting too far away…
And you can ask yourself:
If you only have your head in the engine room, what is facing the customer?
Should we put market and customer focus on the agenda in your company?