When markets change – is your strategy then the same?


When the market and the context change – is your strategy then the same?

How can we work with strategy and business development in a constantly changing world and an everyday life characterized by a greater degree of uncertainty than we have been used to?

We must be able to navigate a “VUCA world” – a world of volatility, uncertainty, complexity, and ambiguity, while at the same time spotting and seizing some of the opportunities that present themselves and match the ambition and the goals that have been set.

And we must ensure that we build a strong foundation that can support a robust culture, and at the same time, we must be able to act quickly and agilely and ensure ongoing adaptation.

In other words, we must ensure a modern strategy that is dynamic and develops in step with the market and which can be supported by agile management – ​​because this is where the key to sustainable growth