Think in terms of diversity – it is sustainable and a significant competitive parameter.
Whether discussing gender, age, skills, or something else, diversity is a competitive parameter, especially in attracting and retaining employees.
Diversity characterizes a company’s culture, creating an entirely natural dynamic and opening up more perspectives and opportunities for future development.
Ergo, you can increase the potential and create excellent value for more people.
It can increase the attractiveness of an inclusive company with a set of values that also reflects this.
However, it should be an integrated part of the company’s composition with diversity reflected across the board – and this should also apply at the board level, in the executive committee, etc.
Many companies already have this on the strategic agenda and work purposefully to ensure increased diversity and sustainability, even if challenging.
But it is worth it because it can help ensure increased value creation and sustainable growth.