Is the strategy a strategy?


How is a long-term competitive advantage secured in a short-term world, what drives value creation and which factors should we work with going forward?

There is no “one size fits all” solution for working with strategy, but some important questions that should be asked sharply on an ongoing basis are:

– Do we have an overview of the current situation and the world around us?

– Is there a match for the market’s most important trends and conditions?

– Do we have insights about who the primary customers are – and who the potential customers are?

– Are we focusing on the right things – and perhaps opting out of something?

Is the strategy a strategy that sets the direction and clear goals and is supported by a tactical plan for execution – or is there a need to revisit your strategy?

Interested in more about this topic – please contact me here: